Copies Sold Worldwide
5 Star Reviews
“We’re really concerned about teaching our daughter proper education, giving her real useful and practical tools to be a successful person and to learn about economics and government and politics and history, the way it’s supposed to be taught accurately. Thanks for what you do.”
Dusty S.
Each of our books focuses on a different aspect of the principles of a free society: free markets, entrepreneurship, individual rights, personal responsibility, sound money, protectionism, and a variety of other issues—all boiled down to core concepts that children of different ages can easily grasp.
I’m the founder and president of Libertas Institute, a free market think tank where we change laws to protect our rights. I have had dozens of legislative victories spanning a wide range of areas such as privacy, government transparency, property rights, entrepreneurship, education, personal freedom, and more.
Before creating the Tuttle Twins with Connor, I produced videos and animations for numerous Fortune 500 companies, and political campaigns. When I’m not working to change the world, I love to learn about history and go on adventures with my wife, April, and our six children. We live in Tennessee.
Connor and Elijah met at FreedomFest, an annual conference for liberty lovers. We were both helping the Ron Paul presidential campaign. We became friends and wanted to find a way to work together in the future, but at the time we were not yet sure what that would be.
Connor’s young son asked him what he did all day for work as president of a think tank non-profit. Connor struggled to know how to explain his work to his children, so he went to Amazon hoping to find books that would teach kids about free markets, property rights, and justice.
There was nothing.
He and Elijah had discussed the idea of a children’s book to teach about liberty and felt like it would be a fun project to work on together. They were both big fans of The Law by Frédéric Bastiat, so they chose to base the first Tuttle Twins book off of Bastiat’s.
At the time, there was no vision for what the Tuttle Twins would grow into. We simply saw a need and wanted a book for our own kids, but lots of parents bought the book, telling us that there was demand for this type of content. So we keep creating books!
We launched a curriculum so children—and their parents—could learn about economics, starting at a simple level and growing in complexity. Using fun activities and lessons, our economic curriculum helps kids of all ages learn more about markets than most members of Congress know!
Free market economics is something that seems boring and complex, but in reality helps us better understand our world—and we made sure the Tuttle Twins made it interesting to learn.
Connor presented our new economic curriculum at a competition and won the top prize!
There was great excitement from this community of freedom fighters for the project, and the judges selected our project as the winner.
In early 2020, we reached a significant milestone for our self-published book series: we sold our millionth book! This was a great celebration for our team and a validation that what we were doing mattered to so many families.
In our first six years, 2014-2019, we sold a total of 750,000 books—pretty impressive for a brand new self-published project! But in 2020 alone, we sold 1.3 million copies, nearly double our entire past six years!
So many families were troubled by school shutdowns, activist teachers, authoritarian politicians, and the decay of our society. When they went looking for answers, the Tuttle Twins team was there to introduce our books and help them teach their kids the time-tested ideas of liberty as a means to make our world a better place.
To help families learn even more about the ideas of liberty, we launched a new podcast featuring 15-minute episodes so parents and their kids together can quickly learn about and discuss important ideas related to what’s going on in the world.
The magazine Current Affairs, written by socialists for socialists, wrote a lengthy attack article about our books. While others might have been sad, we were happy—we shared the article widely with our audience who responded by purchasing tens of thousands of books over the next few days! Being attacked by our opposition helped us attract more attention from interested individuals who ended up purchasing our books to learn about liberty alongside their kids.
The growing success of our books led us to spin off an animated cartoon series to provide families even more content to understand the ideas of freedom. This highly entertaining cartoon is educational and fun for both kids and their parents, with plenty of humor throughout. It’s been a big hit!
Our books have been extremely popular, but we wanted to put out more regular content for kids to enjoy, so we launched a monthly magazine subscription so kids can get important mail every few weeks teaching them about current events, economics, history, civics, and more.
Our increased sales led to a lot of new attention from influencers and prominent people like Glenn Beck, who signed on to promote the books on his radio program every day. This increased awareness about our books and helped even more families learn the important ideas we teach about!
Many parents are concerned about Critical Race Theory, the 1619 Project, and related attempts to rewrite our history and dumb down the powerful ideas of the Founding Fathers.
To respond to this, we published a new, 240-page American history book to teach the ideas of the past so they can be applied to what’s going on in our world today.
A CNN article accused the Tuttle Twins of creating a “right wing children’s education complex” to combat liberal indoctrination of kids, in light of books on race, gender, and ideology being pushed as propaganda on kids in schools across the country. The article attacked our work and tried to discredit its purpose.
We shared the article with our audience, and this drove sales of over 50,000 books over the next few days from our community!
We have made it our priority to create content so children of any age can learn about the powerful ideas of freedom and how they matter to their life today.
“I took my kids to the grocery store a few days after we read one of the Tuttle Twins books about free markets. We were walking down the chip aisle when my son pointed to the 18 kinds of potato chips and said Hey, that’s spontaneous order! I kid you not. My kids know economic ideas that I didn’t even understand until we read the book together. So awesome!”
“I’ve been so anxious about the state of our world and what to share with my children. Now we read Tuttle Twins books each night and it has been so helpful to talk to my kids about things like individual rights, the proper role of government, and what it means to be free. These discussions are so meaningful to our family, and they wouldn’t be happening without these books. Thank you so much!”
