116. What Is The Sunk Cost Fallacy?

What happens when you continue a pursuit you’ve invested a lot of time in, when that pursuit stops giving you meaning or value? Some people think you should stick with it, but this is a logical trap known as the “sunk cost fallacy.”


  • Sunk Cost Fallacy: When a person or a business sticks with a decision they have already invested time and/or money into it because they want to make sure that the time and money they spent will not go to waste. But in continuing on with a project or investment that is not working, they lose the opportunity to “cut their losses” and find something new and better to invest or engage in. 


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On Vaccination and Free Will

There are millions of people who’ve decided to get the Covid-19 vaccine. Perhaps they have pre-existing conditions that increase their chances of suffering complications from the virus. Maybe they’re in close contact with someone elderly. Or they could just be fed up, ready for the lockdowns to end. Regardless of their reasoning, I respect the autonomy of my neighbors to make their own decisions—whether or not I agree with them. Free will is important, especially in matters of our personal health. But what happens when you flip that coin… in other words, when someone declines not to inject themselves with a certain vaccine, or take a certain medication? The past few months have given us the answer: ridicule, propaganda, and exclusion. The online mob, the mainstream media, and even our politicians are quick to demonize those who aren’t falling in line. And that’s not just for us regular folks…Even rockstars

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