When you refuse to listen to your customers…

The landslide victory by Donald Trump is continuing to send its ripples throughout the media and pop culture. 

Some media outlets seem to be reevaluating their tone and messaging, and some celebrities who promised to leave the United States if Trump won might (finally) be making good on it. 

Oh no. Please. Don’t go.

But one outlet seems to be unwilling to adapt—even doubling down on the very practices that the public has so soundly rejected. 

After dramatically leaving X, and denouncing the platform for its free speech policies, The Guardian has unleashed a flurry of headlines that seem increasingly detached from reality—and from what their readers actually want.

Other outlets have done some soul-searching and, even if motivated by nothing more than self-preservation, have decided to play things a little more balanced going forward. 

MSNBC even sent anchors to Mar-a-Lago to have a civil conversation with Trump about the future of their reporting. It seems they’re willing to listen to what over half the country is saying loud and clear: we’re sick of being demonized and bombarded with negativity.

But The Guardian? They’ve gone the opposite route. Their recent coverage of Trump’s re-election has been so relentlessly combative that it’s hard to tell whether they’re trying to inform or just vent their frustrations. 

We’re talking middle school mean-girl-level pettiness.

Cringe.

It reminds me of a truth we’ve seen play out time and time again: businesses that refuse to adapt to their customers’ needs don’t survive.

Kodak is a great example. They invented the digital camera but clung to film—refusing to embrace the technology that would define the future. Or Blockbuster, that had the chance to buy Netflix and laughed it off, thinking people would never abandon physical rentals. 

These companies didn’t fail because they weren’t smart or capable—they failed because they ignored what their customers were telling them.

The same principle applies to the media. 

People want to be informed, not insulted—and not manipulated. They’re tired of being treated as pawns in a larger ideological war. 

When outlets like The Guardian dig in their heels and refuse to adapt, they risk irrelevance.

The irony here is that, in their push to “save democracy” (their words, not mine), they’re refusing to engage in one of its most basic principles: listening to others. Instead of adapting to their audience’s needs, they’ve chosen to double down on the same tired approach that’s already losing ground.

This is why I believe so strongly in what we do with the Tuttle Twins. 

Our books, curriculum, and even our graphic novels are about helping families cut through the noise, question the narratives they’re fed, and embrace the principles of free thought and mutual respect.

Here’s some good news: if you’ve been waiting for the right time to stock up on our books, you’ll want to keep an eye on your inbox next week—our biggest sale of the year kicks off soon! 

Trust me, you won’t want to miss it.

Let’s teach our kids how to listen, think, and adapt—lessons some grown-ups could stand to relearn.

— Connor