The Tuttle Twins and the Medals of Merit

Remember that one time a former head of security for Pepsi somehow ended up as the director of the United States Secret Service? 

A person who previously oversaw the protection of soda pop executives was incredibly placed in charge of safeguarding the President of the United States, and everyone was just… ok with it.

Just another day in DEI-land.

Of course, we all witnessed the fallout when the attempted assassination of former President Trump turned into an absolute debacle under her watch.

Those who once supported her were quick to abandon her when things got bad. She was swiftly offered up as a sacrifice after being destroyed in a very public, and I’m sure very humiliating, Q and A with Congress. 

Her resignation might be seen by some as the end of the story, but really, it’s just the beginning. 

We are only just now starting to see the consequences of years of hiring unqualified candidates because they happen to have to right combination of intersectionally “disadvantaged” markers.

How on earth did someone so short on relevant experience ascend to one of the most critical security positions in the country—maybe even the world? 

How indeed.

And this is far from an isolated incident.

Look at Kamala Harris, who, despite her disastrous track record, has risen to be just one heartbeat away from the presidency.

As the vice president, Harris has shown repeatedly that she’s in over her head—from her mishandling of the border crisis to her bumbling public appearances—yet she’s managed to climb the political ladder to dizzying heights.

These are just two recent and high-profile examples that illustrate a troubling pattern: positions of immense responsibility and importance are being filled based on criteria that have little to do with actual competence and more to do with ticking boxes.

This practice undermines the very foundations of a free, prosperous, and thriving society and leads to significant, long-lasting consequences.

The real question we should be asking is: why? Why are people with glaringly obvious deficiencies in qualifications and competence being placed in such high-stakes positions?

Well, it’s because merit and ability have been pushed to the back in favor of feelings and physical appearance.

In other words, DEI has basically duped the world into judging people by the “color of their skin” rather than the “content of their character.”

This is not the world the heroes of the Civil Rights movement fought for. 

In a time where the incompetent seem to rise while the capable are sidelined, it’s more important than ever to recognize genuine achievement and promote those who have demonstrated real leadership, integrity, and skill.

That’s why I’m excited about our newest Tuttle Twins book, The Tuttle Twins and the Medals of Merit.

In it, the twins find themselves participants in an unusual track meet. One where kids are being judged more on their “disadvantaged” status than their actual skill.

It’s a fun, engaging way to teach kids the value of true merit and the importance of rewarding real achievement. It also helps open their eyes to the world of weaponized diversity, equity, and inclusion. 

Kids are being groomed to accept the immoral “standards” of DEI in school, media, and pop culture. If parents aren’t taking specific action to counter the narrative, they’re likely to end up losing their kids to the lies of those in power. 

We’ve always worked hard to create resources that parents can use to help inoculate their kids against a world that increasingly wants to see them grow into weak nihilists with no passion or drive, who view themselves through the lens of everything they aren’t rather than everything they can be. 

The Tuttle Twins and the Medals of Merit may very well end up being one of our most important contributions to this goal. 

And it’s coming soon!

— Connor