Coca-Cola Is Iconic Because It Adapts

Last week, I shared my thoughts on how The Guardian is failing to adapt to a changing landscape and what that could mean for their future. 

Sticking to the same old ways and ignoring market signals never works out well for the long-term success of any business.

Now, Coca-Cola is giving a Masterclass on how to stay relevant. 

The iconic brand is making waves (and igniting some big-mad feelings) with its latest Christmas ad that was created using AI. 

Seeing these festive spots start to pop up is a sure sign the holidays are upon us. I’m ready for it!

Speaking of the holidays, here’s a sign you’ll really love: today marks the start of our Black Friday sale! Check out the details below!

But Coca-Cola isn’t getting everyone in the holiday spirit with their ads. Instead of applause for embracing innovation, Coca-Cola is facing backlash from people demanding they hire traditional animators instead.

It’s a textbook example of how people often resist progress in the name of “fairness.” 

For anyone with a vision of a bright and prosperous future, it’s evident that the answer to new or emerging technology is never to ban it or force companies to pretend it doesn’t exist. 

Most schools are already banning AI tools, and many in the entertainment industry want companies to forgo AI in favor of traditional methods, regardless of the possibilities AI unlocks.

I see this as a huge mistake. 

The right response to AI isn’t to run from it—it’s to learn how to use it. 

Schools should be teaching students how to effectively wield AI as a tool, not prohibit its use.

Professionals, whether they’re animators, writers, or actors, should be figuring out how to integrate AI into their processes, using it to enhance their creativity and streamline production—not lobbying to get it banned!

The invention of the printing press didn’t put scribes out of business—it revolutionized the way ideas were shared and created new opportunities for those who embraced the change. 

The same is true of AI today.

The people who thrive won’t be the ones demanding we turn back the clock; they’ll be the ones learning to master new tools.

Coca-Cola’s move to incorporate AI into their iconic holiday ads is a sign that they understand something critical: change is inevitable, and the market favors those who lean into it. 

Plus, who doesn’t love a good Christmas ad? 

Coca-Cola said they were excited to use these new tools to create ads that gave people the sense of nostalgia, togetherness, and warmth that have become synonymous with their holiday offerings. 

I think they’ve done a great job at doing just that. I’ve always liked their holiday marketing, and this new direction fits the bill. Bring on the merrymaking!

Starting right now, you can save up to 75% on our best-loved resources. 

It’s the perfect time to stock up on the best of the Tuttle Twins—books for children, toddlers, and teens, and even a new Tuttle Twins music album. (What?!)

This year’s sale is our biggest ever, so don’t wait—purchase today and cross it off your to-do list. You’ll appreciate that head start as we head into December!

SHOP OUR BLACK FRIDAY SALE NOW!

I’m excited that parents like you are partnering with us to give the best to their families.

I’m stoked at the prospect of a whole generation being raised to understand that when we learn and adapt, the possibilities for a bright and prosperous future are endless. 

What a time to be alive!

— Connor