Knowledge Check: The Art of Persuasion: 2,000 Years of Study and Counting

Which empire was the first to record a systematic study of logic, reasoning, and persuasion?

Who is considered the “Father of Rhetoric”?

The word “persuasion” is derived from roots in which of the following languages?

Which famous world leader was known for his wit and humor that rallied the British during World War II?

Which powerful speaker during the Civil Rights Era was known for his use of colorful language and metaphors?

True or False: The American Psychological Association defines persuasion as “An active attempt to win over another person’s attitude, beliefs, or emotions through sweet and winsome arguments.”

True or False: When working with people, persuasion is superior to coercion as persuasion encourages creativity, innovation, and liberty.

True or False: Joseph Stalin was an eloquent speaker who won over the hearts of people with his charisma and charm.

True or False: Adolf Hitler was a powerful speaker who often used metaphors and analogies such as comparing the Jewish people to animals to dehumanize people groups.

True or False: Persuasion is an outdated skill set relevant only to philosophers, great world leaders, and CEOs.